A few months ago, I passed my Salesforce Certified Marketing Cloud Email Specialist certification. Passing the certification was one of my personal goals, and I achieved it. However, after I passed the certification, Salesforce doesn’t let the certification go stale. You are required to do maintenance modules to keep your certification active. These modules are […]
A few days ago, I watched Dreamforce 2025 on Salesforce Plus. As an experienced email developer working in Salesforce Marketing Cloud Engagement, I wanted to know how Salesforce’s latest announcements would affect the future of the platform, workflows, and roles in the age of AI. Theme of Dreamforce 2025 The overall theme of Dreamforce 2025 is […]
A few weeks ago, a former client contacted me, reporting issues with their DKIM signature. The client was receiving sender authentication errors with the DKIM signature they had set up on their domain. The client has recently switched to a new email service provider and domain. The client wanted me to resolve the issue before […]
I’m about to take another crack at a few SFMC certifications and read about changes, every email developer should know. Salesforce has made several changes to the Salesforce Marketing Cloud certification program as part of the new certification experience. Let’s discuss them. Moving Away From Webassessor One of the main changes is that your certifications […]
Tell me a little about yourself? Tell me more about your background? Tell me something I don’t already know from your resume? During an interview as an email developer with no experience, those were among the most terrifying questions I had to answer. I rambled off some random facts from my tech resume during my […]